Mainstay have always done a great job packaging up benchmarks in their annual report so that the entire Customer Reference Program industry gets to see the evolution of Customer Advocacy / Customer Reference Programs.

In order for this report to continue to accurately reflect the Customer Reference environment, it is up to us to support them and make sure to give them as much information about various Customer Reference Programs as possible.

All survey participants will receive a comprehensive Benchmark Report featuring trend analyses, strategic recommendations and graphs that can show you, how your Customer Reference Program (CRP) measures against others – whether you are just starting to build your CRP and efforts around Customer References OR are already running it for some time now. In any case, I am sure each of you will find this information useful for your own company´s purposes!