Many organizations consider Customer References to be the most powerful and influential asset for supporting marketing strategies and sales cycles. Customer References enable companies to achieve goals, grow revenue, create credibility with business partners and prospects, as well as gaining broader visibility within their industry. Customer References enable organizations to engage loyal customers in every aspect of their marketing and further strengthen their brand

Customer References become more and more important across industries, countries and regions, as buyers frequently seek peer advice in purchasing high value products and services in both business to business and consumer environments. Customer References can mean anything from written materials, such as Customer Success Stories, Press Releases or ppt slides to videos, reference phone calls and site visits