Case Studies or Customer Success Stories are amongst the best-known and most created Customer Reference Marketing materials. They usually contain in-depth information on the customers use of certain products and services, as well as the highlights and results of the deployment


A video testimonial is another great option to have your customer discuss the successful implementation of your products or services and the benefits achieved

Amongst these well-known marketing activities, a Customer Reference can also be used for PR and AR interviews, as a Speaker at events and tradeshows or simply as a one-to-one reference for phone calls and site visits with your potential new clients

When strategically building a Customer Reference Program, various criteria are important. Amongst them are the accurate planning to meet the business goals of your company. Definying processes and procedures are crucial for the success of your Customer Reference Program. Other important factors are, the recruitment of references and ensuring high quality of your Customer Reference information